Franchise Q & A

What is the Pure Water ULTIMA 888?
The Pure Water ULTIMA 888 is a unique, one-of-a-kind purification and drinking water system, combining distillation, ion exchange and carbon filtration. It comes in an attractive, compact package designed to fit on top of the traditional bottled water dispenser. Pure Water offers franchises to individuals operating their business outside the U.S. and Canada to rent or sell this state-of-the-art water purification unit to companies, businesses and home owners.

Does a market exist for this product?
Most definitely yes! A proven market exists for bottled water regardless of where you live, and the Pure Water ULTIMA 888 can expand that market. Worldwide, there are millions of businesses providing their employees with bottled water either delivered in 5 gallon bottles for use with dispensers, or small bottles ranging from 500 ml to 1.5 litres. The Pure Water ULTIMA 888 system is permanent, eliminating the need for high-cost delivered or purchased bottled water. The Pure Water ULTIMA 888 eliminates the need for the intrusion of the bottled water delivery person, the storage space needed for empty and full bottles and the heavy lifting of bottles to the dispenser. It will provide an attractive, permanent system producing high-quality water consistently, day in and day out. Just imagine the difficulty of delivering heavy bottles to offices in high-rise buildings? Now you can understand the advantages of Pure Water ULTIMA 888!

Who will be my customers?
Potential customers include businesses already using bottled water and companies who are interested in offering a high-quality drinking water alternative to their employees. Because of the convenience of the Pure Water ULTIMA 888 (it can be plumbed in for automatic operation or filled manually), we can significantly expand the current market.

How is Pure Water marketing the Pure Water ULTIMA?
Pure Water is seeking to market the Pure Water ULTIMA throughout the world. In larger countries, Pure Water is seeking Master Franchisees. Within these countries, Sub-Franchises will be established to reach all viable markets.

What can a Pure Water ULTIMA franchise do for me that I can’t do for myself?
Well over US$1,000,000 has been invested in the development of the Pure Water ULTIMA. As a result, a franchise offers the opportunity to market a unique product with the backing of a company with over 30 years experience in the drinking water industry. It is an exciting business opportunity of providing businesses, government offices, factories, institutions and home owners with a permanent source of fresh, high-purity drinking water. The means to provide this service is with the Pure Water ULTIMA.

How much does a Pure Water ULTIMA franchise cost?
This varies according to the market. Your Pure Water representative will be most happy to discuss this with you.

Does Pure Water provide manuals for guidance?
Yes. Pure Water provides comprehensive manuals for the Pure Water ULTIMA business opportunity.

How quickly can I open this business?
Depending on where your business is located, you can receive product as quickly as five weeks from the date of order. However, there are many steps to opening up a new business. We estimate that you should allow at least three months from the date you sign your franchise agreement to your start-up. Your Pure Water representative will be happy to assist you.

Does Pure Water provide training?
Yes. Pure Water offers a comprehensive training program for the ULTIMA opportunity. Initial training is done at either your facility or at Pure & Secure, LLC. in Lincoln, Nebraska U.S.A.

How much do I spend on advertising?
This will vary from market to market depending on local norms. Experience has shown that a free trial period is an effective way to promote and market this product. This tends to keep advertising costs relatively low.

Must I offer the units on a rental basis?
Not necessarily, although it is strongly recommended. A long-term rental program offers a very significant income stream and more long-term profitability than selling the units outright. A rental program requires market acceptance of rentals and security from theft. It also requires a large capital investment or a financing source. If the unit is sold, it is recommended it be sold with a service agreement. A service agreement of $US20 per month is recommended and your franchise is responsible for servicing the unit.

I’m interested in learning more. What should I do next?
Simply complete the Preliminary Application Form and return it to Pure Water via email or fax it to 402-467-9393.



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